If you’ve ever received a package damaged by shipping and handling, you know it can be frustrating. Besides a bad customer experience, it also hurts your company’s bottom line.
Repairing and replacing damaged products adds to your shipping costs, slows sales, and can discourage customers from buying again. Using void-fill solutions reduces damage, eliminates replacement costs, and creates satisfied customers.
Customization
When you order custom packaging, you can choose the best product materials. This ensures you use the proper protection to keep your items safe during shipping. For example, foam is often used to protect fragile items from breaking or bending. It also helps prevent scratches and scuffs during shipment and handling.
Another important feature of custom boxes is that they’re sized to fit the product perfectly. This is a big deal because oversized containers can cause damage during shipping and handling. In addition, they cost more to ship than smaller ones because carriers calculate and charge for dimensions.
Whether your business sells electronics, hardware, jewelry, or some other product, the odds are high that you’ll lose customers if your packages get damaged. Most customers will not order from a merchant again if their purchase is damaged.
Use inserts to keep your products from moving around in the box to avoid this. This will reduce damages and make your customer experience better. You can find inserts made of various materials, including cardboard, foam, and plastic. You can even have your logo or branding materials printed on them to help your brand stand out and promote repeat sales. You can also have them padded with void fill for additional protection.
Durability
Whether you are shipping your products locally or across the country, your customers expect their packages to arrive in excellent condition. A damaged product can damage your reputation and lead to fewer sales. Custom boxes can protect your products during transit and reduce damage. They are designed to fit your products’ shape and can include internal cushioning to keep them safe from movements or mishandling. They also offer superior protection against external environmental damages.
Custom boxes can be made in any shape and size. This allows you to make your brand stand out and create a memorable unboxing experience. Custom packaging can also attract new customers and boost your sales. Whether you are selling products online or in stores, your packaging is the first impression that your customer will have of your business.
Durability can be enhanced with the addition of interior cushioning and partitions. These are ideal for fragile or oddly shaped products. They can also help you reduce shipping costs by reducing the air space your products take up.
Custom box inserts are available in various materials, including foam and plastic. Depending on the product type, different materials may be necessary to ensure the products remain secure during shipping. This can be especially important for e-commerce retailers who rely on fast and efficient shipping to maintain profitability.
Protection
Whether your business produces consumer electronics, luxury goods, or mission-critical components, shipping damage is costly and can affect brand reputation. Investing in packaging that prevents transit damage and provides a safe, secure journey for your products is essential.
Custom product boxes with inserts protect your products from external forces such as shock, vibration, and temperature changes. Designed to fit your specific products, these inserts can be made of corrugated cardboard or other materials depending on the weight and nature of your items. They also provide added protection against scuffing and damage during transport.
Another benefit of customized boxes is that they are usually less expensive to ship than conventional ones. They can be printed with tamper-evident seals, intelligent tracking systems, and other innovations that add a layer of security for your shipment and its contents. This can save you money on returns and replacements, and it can also improve customer satisfaction.
When designing a custom box, consider the material and printing options. Cardboard is an excellent choice for small to medium-sized products, as it can be shaped to fit the item. It’s eco-friendly and can easily print with your brand logo and colors. You can also experiment with different shapes and finishes to create an exciting unboxing experience for your customers.
Convenience
Damaged products are a nightmare for merchants because they cause customer dissatisfaction and can be costly. In addition to the cost of reshipping, it can also mean lost revenue due to the loss of product sales. Fortunately, there are ways to avoid product damages in transit and minimize their impact on your business.
One way is to use custom boxes, which allow you to customize the interior and exterior with colors, visual graphics, and other tactile elements. You can even include a custom-printed label to add important information. These boxes are available in various sizes and are an excellent option for e-commerce businesses. In addition, they can help you save money on shipping costs by meeting dimensional shipping rates.
Custom packaging can also create a positive unboxing experience. Customers love to share their experiences with brands on social media, and well-designed packaging can encourage customer loyalty. It can even increase brand exposure. Some online retailers have seen dramatic increases in sales after exposure on popular YouTube channels focused on the unboxing experience.
For example, a coffee drinker who began replacing their regular caffeinated beverages found that the company’s innovative packaging design helped to build their loyalty. Their order arrived with a closet-shaped box filled with tea bags that hang from little hooks. While they weren’t impressed with the taste of the tea, they loved the novelty of the packaging.
