Gifting employees, clients, and partners thoughtful presents can be an extremely powerful way to strengthen relationships and show appreciation. But why exactly should you invest time and money into putting together corporate gifts packages? Read on for 5 compelling reasons companies should make corporate gifting a regular habit.
1. Boost Morale Among Your Team
One of the best reasons to send corporate gifts is because it’s an easy way to boost morale and excitement among your employees. Everyone loves receiving surprise presents, so gifting your team members trendy gadgets, gourmet snack baskets, or other fun gifts helps create a positive work culture where employees feel valued and appreciated. Especially after the trials many have faced recently, bringing some extra joy to the workplace through thoughtful gifts goes a long way.
Gifts lift spirits and energize employees heading into major meetings, project deadlines, or the end-of-year crunch. A small treat serves as both a ‘thank you’ for their hard work and incentive to keep pushing through. Even a sweet handwritten note or hot beverage lets employees know their dedication matters. Little bursts of celebration via gifts also add moments of levity and smiles to balance everyday work stresses. Taking the time to select fun, unique presents shows your team you notice their efforts and want them to succeed. Getting a surprise package with their name on it makes employees feel special and excited to be part of a supportive workplace culture.
2. Strengthen Connections with New Clients
Sending a small personalized gift is the perfect way to start fresh relationships with new clients off on the right foot. Add a nice pen set, corporate logo tumbler, or other useful item branded with your company colors and information. Pair it with a friendly handwritten card thanking them for choosing to work with you. These meaningful gifts stand out from the standard email welcomes many companies send.
Little extra touches at the start of new business partnerships excite people about getting to know your brand better while also making them feel appreciated. Investing in gifts rather than only focusing on profits too soon signals you’re interested in developing authentic relationships not just transactions. As an added benefit, getting clients custom items with your logo means they’ll keep seeing your brand anytime they use the gift. It’s free longterm advertising!
3. Say Thanks to Loyal Customers
While exciting new opportunities always seem shiny, you can never forget to nurture relationships with your loyal repeat customers too. In fact, research shows servicing existing happy customers is actually far easier and more affordable than constantly securing brand new ones. That’s why taking time to create gift packages showing devoted customers how much you value them keeps your client retention numbers growing.
Especially when sales numbers slow or your company moves in a new direction, remember those steadfast customers who supported you all along. Put together special “Customer Appreciation” gift sets with their favorites or milestone presents to honor loyal connections. Splurge on engraved items or upgraded experiences to wow longtime supporters with your ongoing gratitude towards the history you share.
4. Gifts for Connecting with New Partners
Expanding your professional network by collaborating with complementary companies on projects is an excellent growth strategy. But simply reaching out cold to propose partnerships can sometimes fall flat. Warm up your requests by first sending executives at the other company small custom gifts engraved with your logo. Include a card about looking forward to someday working together then follow up with your partnership idea afterward.
The surprise of an impressive gift sitting on their desk combined with your warm note makes partners far more excited to set up an introductory call. It shows you come to the table centered first on giving not just taking. When they agree to explore partnership opportunities, reference the gift you sent initially as an example of wanting to start things off openly and generously.
5. Holiday Gifts Spread Cheer
You absolutely can’t forget holiday gifts if you want to build goodwill all year long. Valentine treats, seasonal fall baskets—having fun with gift-giving proves you don’t take business too seriously. Getting your brand or company colors on festive gifts included in celebrations makes customers feel connected to you while reminding them of fond memories they have.
Splashy holiday gifts like Christmas packages stuffed with hot cocoa kits, candy, poinsettias, and notes wishing “Happy Holidays” feel special without breaking the bank. Handing out celebratory gifts in person or shipping festive cheer to clients stimulates the spirit customers remember when making future purchasing decisions. Don’t overlook how the glow of giving makes holiday corporate gift packages universally beloved.
Conclusion
Thinking creatively about gift-giving opportunities yields valuable dividends in business relationship building. From simple gestures of appreciation to over-the-top holiday hampers, corporate gifts from The Zappy Box strengthe connections with employees, vendors, clients and partners. Investing financially in quality gifts proves your dedication to people themselves not only profits. Remember, corporate gifting works best when you personalize presents based on recipients’ preferences.
