A company banner is an important part of your marketing plan. It helps increase visibility to get additional prospects into the sales funnel. Custom banners are cost-effective, and they produce a great return on your investment. They’re a tried and true advertising medium that has only been perfected over time. Custom banners allow companies to target their local market or a larger part of the market share. The options available are virtually endless.
There are multiple ways to customize a banner, making it extremely effective for your business. The best part is that custom banners can be used again in the future, usually without an additional investment. Whether you work in real estate, the restaurant business, or a national franchise selling auto parts, custom banners can help increase revenue for your business. Here are some of the most popular and effective ways to customize a company banner.
Preferred Fonts and Sizing
Letter fonts and sizing are extremely important to your company banner. You want it to attract attention and be legible from a distance. However, too thin letters can make your sign easier to read. Certain fonts, like cursive and serifed, are much harder to read on banners of any size.
The letter sizing will also impact how legible and effective your banner is. Different-sized banners require different-sized fonts, depending on the style and color. It can help to ask for professional guidance on the recommended font size for your specific banner before signing off on the final design.
Graphics and Background Colors
Graphics and background colors are also crucial components in custom banners. While it’s important to stick to company branding, you should also remember that certain colors attract more attention or evoke specific emotions in people. You’ll want to capture your audience’s attention and let them know you can solve their pain point. If your banner size is 3 x 5, then you have a small amount of space to convey that message.
Existing Template
Some businesses choose to work with existing templates when designing their custom banners. This can simplify the entire process. You can still change the background colors, fonts, and letter sizing. You can even add your company graphics to an existing template. The template works as more of a guide for those who are not experienced in designing banners and a time saver for those who are. Using existing templates is just one of the many options for customizing a company banner.
Order Your Custom Banners Today
Custom banners can help increase foot traffic for local businesses and target market share for larger companies. Once designed, they can be used multiple times, increasing the amount of return on investment. It’s also easy to make small adjustments over time once you’ve got the main design in place. You can inundate a small geographical area with smaller banners or capture a wider audience with something very large. This advertising medium has been around for decades because it works. You can order big banners, small banners, and even custom sizes to suit your individual business needs. If you’re ready to increase revenue for your business, order your custom banners today.
